Digital Engagement - New Rules for New Times

Below parts of an opinion on another blog. See for the complete entree: Communicopia's blog.
Digital Insights Newsletter Inspiration, ideas and tactics for change-makers.
Submitted by Leslie Dickout on June 28, 2010 - 11:31am.

Jennifer Lee, a bright, energetic woman was one of a full house of participants attending an all-day digital engagement workshop hosted by the Justice Institute of British Columbia.The session was led by Jason Mogus, who's presentation, "Digital Engagement - New Rules for New Times," seemed to be the perfect fuel for Jennifer's already burning fire for the digital space.
When I asked her at the break what she was getting so far out of the session, her eyes lit up and she said, "Finally someone is talking about how there is more to digital then just our website or Facebook page!"



And she's right, digital is more than just a channel, it represents an entire organization, and not just as a communications tool, but as a tool that supports many, if not all of an organization’s functions. Digital also points to an entirely new function most institutions aren’t so good at yet: listening and community engagement. Today, the organizations that truly succeed build digital into the core of what they do. But more often than not, institutions still don't have the vision, structures or processes in place that will lead them to major success.

Jennifer: "It's all about having a holistic view on the world, no longer in silos. I mean, these days, digital touches all aspects of our lives!"